Mass and batch printing runs are giving way to the digital printer’s ability to have shorter print runs, mass customisation, and less turn-around time.
One of the most important advantages that digital printing offers is a quicker response time due to its minimal press setup and built in multi – colour registration system. This eliminates many of the upfront, time consuming processes that can cause analogue printing methods to have a slower turn-around time.
Another advantage of digital printing is the ability of offer variable printing; this means that each printed piece can have different information on it providing personalisation and customisation unmatched by conventional processes.
Digital printing best serves the demand for: variable data printing, personalisation, customisation, less spoilage, faster proof cycle, smaller archival storage, quick response, just-in-time delivery, and short to medium print runs.