Steelcraft was no stranger to eye-catching vehicle branding. Their previous Smart Car, wrapped in a rusted metal effect with a striking RSJ beam mounted on the roof, had become a well-known sight in the local area. However, as the business grew, they needed a more practical vehicle—enter the Mini Cooper van.
The challenge? Preserving the bold industrial aesthetic while adapting it to a completely different vehicle shape.
Our design team got to work, carefully sourcing high-resolution rusty metal textures and riveted steel patterns to replicate the weathered look of their previous vehicle. We also recreated Steelcraft’s logo as a scalable vector, ensuring crisp, sharp branding across the wrap.
With precision in mind, we meticulously designed each panel to scale, considering the Mini Cooper’s proportions to ensure the wrap looked seamless and authentic.
Once the design was finalised, we moved into production. Using our state-of-the-art wide-format printing technology, we produced the wrap on high-quality vehicle-grade vinyl, ensuring durability and a flawless finish.
Our skilled installers then got to work, carefully applying the graphics panel by panel to achieve a smooth, realistic rust effect that looked like genuine aged steel. The result? A head-turning industrial makeover that stays true to Steelcraft’s brand identity while giving them a practical and professional new vehicle.
Whether you’re looking for a full wrap, partial graphics, or a bespoke design that reflects your brand, Full Spectrum Print & Marketing has you covered. Get in touch today to discuss your next vehicle branding project!
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